Traversing the digital marketing world is a very unnerving task for most business owners who already don’t have much time to spend in.
Most of them need a trustworthy and capable digital partner to manage the online marketing side of their business. But choosing the perfect fit for your business has become a more tedious task due to the rapid increase in the number of such like digital marketing services. If you choose the wrong one, it can quickly drain your budget and negatively impact the business instead of positively uplifting the brand. Following are some important points to be considered while taking the decision:
- Comprehend the structure of your budget and understand the priority needs: The foremost thing one should do is to understand the requirements. The better you can describe your business needs in the terms of social media, advertising, website, search engine optimization and graphic design, the better the conversation will be possible with the customers through the digital agencies. Keeping in mind the budget is very important and one must know what he is willing to spend on what. A good digital marketing agency should be able to work with any reasonable budget provided. For instance, a plumbing business requires high spend on advertising and low social media needs, whereas a restaurant is going to have a large amount of social media work and not advertising.
- Full Transparency demand: Lack of transparency is the major cause of a red flag. For example, people do not go forward with an agency if the website lacks the basic bio, address, and a client list. If it looks as if an agency is hiding something, then mostly it is. Hence, full transparency should be the first criteria while choosing the right digital agency.
- Credibility: It is very necessary to determine the agency’s credibility and experience. One must always go through the client testimonials on the company’s site and review websites like Clutch and Expertise. Also, go for and ask about the client references, and be sure to include the ones that did not go out so well. Almost every agency has had problems in engagements at some time or the other, and it becomes a necessity to get an overview of how they dealt with the situation. It is preferable to call these references instead of mailing them, as you will get much more information by a phone call than the latter method. Finally, you should also check that the website is decent or not. Moreover, if it has proper social media pages maintained and appears high in search results or not.
- Industry experience can be misleading: If the agency has experience in your industry, then it becomes obvious to check about those engagements, which ones went well and what was challenging to them. After this, you should check what approach does it follow to contact an industry. Many industry-specific agencies have the cookie-cutter approach, and it is mostly seen in remainders of code and content indicating that it can be used for other businesses. Sometimes, a fresh and new approach is required to unlock a still marketing strategy. A good marketer has the capability to evaluate a client’s industry, online presence and formulate an effective strategy.
- Considering the client, agency and technical sides: Most marketers talk about the client and agency sides. One is either on one side or the other. But there is a third side that is often overlooked and often the most important: the technical side. Understanding website development technologies are critical to any marketing strategy. The website is the prime requirement and should be built up and hosted properly. Ask your potential account manager what sides of this triad they have had past working experiences. If their career has taken them to all three, jackpot! They most likely have a well-rounded view of digital marketing. Account managers that have had experience working on both the sides have an advantage in developing digital strategies because of the much-needed experience in the operations department. Thinking out of the box is very important in digital marketing and innovative ideas majorly derive from operational experiences.
- Giving the beer test: Once the list has been shortened to only the legitimate contenders, it is important to have a clear set of objectives in which you should know the prime requirements from this relation. Everybody wants something a little different from his or her agency relationship. Marketing is supposed to be fun for business owners who are doing all the routine operational tasks required to move forward their business. So, one should go for an agency that associates with the personality and availability. Finally, the agency should be fun to work with.
Nancy Patterson a Marketing Manager at Hire PHP Developer. She is a resident of the United Kingdom. Nancy is an experienced PHP developer who likes to share her thoughts, CMS development, PHP mobile app development, and web development techniques.